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4.7
Rated 4.7 out of 5 stars
4.7 Stars (729 Reviews)

The Essentials Bundle

The Essentials Bundle

LESS HAIRFALL IN 30 DAYS INCREASED DENSITY IN 60 DAYS NOTICEABLY MORE HAIR IN 90+ DAYS

DESCRIPTION

One months' supply of your three-step growth routine. That's 30 days of loving your locks.

What's included:
  • 1x Flouf Factor Growth™ Shampoo (300mL)
  • 1x Flouf Factor Growth™ Conditioner (250mL)
  • 1x Flouf Factor Growth™ Tonic (50mL)

HOW TO USE

Shampoo and condition as often as you normally do, rinsing conditioner out of hair with cool water to smooth strands.

Apply two droppers of tonic twice a day to scalp, every day on wet or dry hair before massaging in and styling as normal.

WHAT'S INSIDE

Flouf Factor Growth™ Tonic - Delivers the FGF5 Hair Tech straight to the roots where FGF5 lives.

Flouf Factor Growth™ Shampoo - Gently cleanses and strengthens with Baobab Extract, improving strength by 29% and elasticity by 10% for thicker, healthier-looking hair.

Flouf Factor Growth™ Conditioner - A rich, creamy formula that locks in hydration and shine while protecting strands from heat and environmental damage.

FLOUF FACTOR GROWTH™

FGF5 is a protein that tells your hair when it’s time to stop growing and fall out. Think of it like a timer – when it goes off too soon, it shortens the hair’s growth phase. This can lead to thinner, weaker hair or more shedding. Managing FGF5 helps keep that timer from going off too early, so your hair has more time to grow thick and strong. Think of our FGF5 Hair Tech as the snooze button.

No sulfates, phosphates, silicone or phthalates.

Formulated with 100% natural actives.

Colour safe, keratin safe and extension safe.

Australian made.

97% of users saw less hair on their brush or left in the shower after 120 days of use⁺

⁺In a 2017 Consumer Usage Study of 79 users over 120 days.

INGREDIENTS

Flouf Factor Growth™ Shampoo:

WATER, DISODIUM COCOAMPHODIACETATE, SODIUM METHYL COCOYL TAURATE, COCAMIDOPROPYL BETAINE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, GLYCOL DISTEARATE,POLYQUATERNIUM-7, PANTHENOL, LAURYL GLUCOSIDE, HYDROLYSED WHEAT PROTEIN, HYDROLYSED KERATIN, ASCORBYL PALMITATE (VITAMIN C), ROSA MULTIFLORA FRUIT EXTRACT, SANGUISORBA OFFICINALIS EXTRACT, SWERTIA CHIRATA EXTRACT, TOCOPHERYL ACETATE (VITAMIN E), HYDROLYZED ADANSONIA DIGITATA (BAOBAB) SEED EXTRACT, PUNICA GRANATUM PERICARP (POMEGRANATE) EXTRACT, DISODIUM EDTA, CANANGA ODORATA (YLANG YLANG) FLOWER OIL, ROSEMARINUS OFFICINALIS (ROSEMARY) LEAF OIL, LAVANDULA ANGUSTIFOLIA (LAVENDER) FLOWER OIL, LINUM USITATISSIMUM (LINSEED) OIL, CITRIC ACID, FRAGRANCE, CITRONELLOL, GERANIOL, D-LIMONENE, LINALOOL, ALPHA-PINENE, PHENOXYETHANOL, POTASSIUM SORBATE, SODIUM BENZOATE

Flouf Factor Growth™ Conditioner:

WATER, CETEARYL ALCOHOL, CAPRYLIC/CAPRIC TRIGLYCERIDE, GLYCERIN, BEHENTRIMONIUM CHLORIDE, ISOPROPYL MYRISTATE, GLYCERYL STEARATE, PEG-100 STEARATE, POLYQUATERNIUM-7, HYDROLYSED WHEAT PROTEIN, HYDROLYSED KERATIN, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ASCORBYL PALMITATE (VITAMIN C), ROSA MULTIFLORA FRUIT EXTRACT, SANGUISORBA OFFICINALIS EXTRACT, SWERTIA CHIRATA EXTRACT, TOCOPHERYL ACETATE, HYDROLYZED ADANSONIA DIGITATA (BAOBAB) SEED EXTRACT, PUNICA GRANATUM PERICARP (POMEGRANATE) EXTRACT, DISODIUM EDTA, CANANGA ODORATA (YLANG YLANG) FLOWER OIL, ROSEMARINUS OFFICINALIS (ROSEMARY) LEAF OIL, LAVANDULA ANGUSTIFOLIA (LAVENDER) FLOWER OIL, LINUM USITATISSIMUM (LINSEED) OIL, ISOPROPYL ALCOHOL, CITRIC ACID, FRAGRANCE, CITRONELLOL, LIMONENE, LINALOOL, PHENOXYETHANOL, CAPRYLYL GLYCOL

Flouf Factor Growth™ Tonic:

WATER, ALCOHOL, ROSA MULTIFLORA FRUIT EXTRACT, SANGUISORBA OFFICINALE ROOT EXTRACT, SWERTIA CHIRATA EXTRACT, PANTHENYL ETHYL ETHER, BUTYLENE GLYCOL, DIPOTASSIUM GLYCYRRHIZATE, CITRIC ACID, FRAGRANCE, COUMARIN, GERANIOL, HEXYL CINNAMIC ALDEHYDE, HYDROXYCITRONELLAL, D-LIMONENE, LINALOOL, SODIUM CITRATE

Caution: Keep out of reach of children. Should not be used on areas of scalp with broken skin or irritation. Avoid contact with eyes. In case of contact with eyes, rinse immediately with water. For external use only. Discontinue use if irritation occurs.

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  • 98%

    OF USERS EXPERIENCED NEW HAIR GROWTH*

  • 92%

    OF USERS EXPERIENCED LESS HAIR FALL*

  • 91%

    OF USERS EXPERIENCED IMPROVED TEXTURE**

*Based on a Consumer Study of 79 using the Bouf Flouf Factor Growth™ Shampoo, Conditioner and Tonic. **Based on a Consumer Study of 12 using the Bouf Flouf Factor Growth™ Shampoo, Conditioner and Tonic. 
    • Before Woman with a ponytail showcasing her hair before using Bouf.
      After Woman with a ponytail showing her results against a white background.

      Results after 90 days of The Starter Pack

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    • Before Close-up of a person's scalp before using Bouf products.
      After Close-up of a males results from using Bouf.

      Results after 21 days of The Starter Pack

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    • Before
      After

      Results after 30 days of The Starter Pack

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    • Before Indy Clinton showcasing her before using Bouf
      After Indy Clinton showcasing her hair after using Bouf

      Results after 90 days of the ultimate bouf head bundle

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    • Before Mans hair before using Bouf against a plain background
      After Mans hair after using Bouf.

      Results after 60 days of The Starter Pack

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    • Before Close-up of a person showcasing her Before using Bouf
      After Person showcasing her after using Bouf

      Results after 30 days of the Flouf Factor Growth™ Tonic

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    • Before Close-up of a person's scalp with thinning hair.
      After Close-up of a males results of using Bouf.

      Results after 120 days of The Starter Pack

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    • Before Woman showcasing her hair before using Bouf
      After Woman with a ponytail showcasing her hair after using Bouf

      Results after 90 days of the Flouf Factor Growth™ Tonic

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    • Before Close-up of a person's scalp with hair growth on a beige background
      After Close-up of a person's scalp with hair growth

      Results after 112 days of The Starter Pack

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    Hand holding a bottle of Bouf growth tonic with an illustration of a clock on a beige background.

    Flouf Factor Growth™

    Hitting snooze on hair fall.

    FGF5 is a protein that tells your hair when it’s time to stop growing and fall out. Think of it like a timer – when it goes off too soon, it shortens the hair’s growth phase. This can lead to thinner, weaker hair or more shedding.

    Managing FGF5 helps keep that timer from going off too early, so your hair has more time to grow thick and strong. Think of our FGF5 Hair Tech as the snooze button. 

    Collapsible content

    The answers to your ‘wait, what?’ moments

    The Essentials Bundle Reviews

    92%would recommend these products
    What did our customers say?
    Customers say this hair care bundle makes their hair softer, thicker, and less prone to shedding. Many report noticeable new growth and reduced hair loss within weeks. The shampoo and conditioner smell great and don't dry hair out. The growth serum is non-greasy and easy to use. Some mention pump bottle issues.
    4.7
    Rated 4.7 out of 5 stars
    Based on 729 reviews
    The search bar’s been busy with:
    729 reviews
    • Rated 5 out of 5 stars
      9 months ago
      I genuinely cannot stop talking about Boof.

      I genuinely cannot stop talking about Boof.

      It’s only been 30 days, and the difference is already obvious. I’ve noticed so many fewer strands coming out in the shower and in my hairbrush. That alone got my attention fast.

      The biggest change. My hair feels noticeably thicker on the top. Not wishful thinking. I actually took before photos because I assumed I’d be using the money-back guarantee.

      Turns out I won’t be needing it. The product works.

      I’m all in on the supplements and the serum tonic applied to the top of my head. Absolute game changers. Consistent. Easy. No drama.

      I don’t use the shampoo often enough to give a proper review on that, so I’ll stay honest there. But the tonic and supplements. Fully impressed.

      If you’re on the fence, I was too. Now I’m the annoying person telling everyone about it.

      B Profile picture for Bouf
      Bouf
      9 months ago

      Erin, you're absolutely making our day over here! 😭✨

      30 days and already seeing THAT much difference? The fewer strands, the thicker feeling hair - we're literally doing happy dances! And honestly, we love that you took before photos because you were ready to use the guarantee. That's the kind of honest approach we respect 🫶

      The tonic and supplements combo is such a power duo, hearing that they're total game changers for you has our whole team buzzing! Consistent and easy with no drama? That's exactly what we're going for 💛

      Don't worry about being "that annoying person" - we live for people who can't stop talking about their results! Keep spreading the Bouf love ✨

      Thanks for trusting us and being part of the family!

      EH
      Erin H.
      Verified Buyer
      Reviewing
      Flouf Factor Growth™ Tonic
    • Rated 5 out of 5 stars
      9 months ago
      Love!

      Love it. Not oily or greasy. Applies just like water. Starting to notice changes in my tiny baby hairs I’ve been wanting to grow for years!

      KG Profile picture for Katie G.
      Katie G.
      Verified Buyer
      Reviewing
      Flouf Factor Growth™ Tonic
    • Rated 5 out of 5 stars
      10 months ago
      Smells amazing!

      You only need a small pump of this magic, a little goes a long way. Smells lovelyyy and I love that it’s a smaller size than the shampoo. Such a nice consistency too and leaves my hair feeling nourished. With the combo of the shampoo, tonic and conditioner I’ve noticed my hair thickening slowly!

      OK
      olivia k.
      Verified Buyer
      Reviewing
      Flouf Factor Growth™ Conditioner
    • Rated 5 out of 5 stars
      10 months ago
      Love it

      So obsessed! I haven’t been loving my hair lately, I get blonde through it and i always feel it’s just dead. From salt water to getting it coloured but this makes my hair feel so healthy! I have been on the hair growth train for ages now and never had much luck but i 100% feel this is making my hair grow!

      KS
      Kasey S.
      Verified Buyer
      Reviewing
      Flouf Factor Growth™ Conditioner
    • Rated 5 out of 5 stars
      10 months ago
      Fuller and stronger!

      I have tried many different products to thicken my hair and have always been disappointed! Bouf worked from the 2nd week! So happy I took this chance!

      RB
      Rebecca B.
      Verified Buyer
      Reviewing
      Flouf Factor Growth™ Conditioner
    • Rated 5 out of 5 stars
      10 months ago
      Seems to be working..

      One month into using BOUF and it certainly seems to be working! With post partum hair loss, was losing lots from around my hair line and it was so noticeable.. it’s coming back in thick and fast

      B Profile picture for Bouf
      Bouf
      10 months ago

      Natalie, this is making us SO happy! 🥰✨

      Post-partum hair loss is such a real struggle and seeing your hairline coming back thick and fast after just one month? We're literally doing a happy dance over here! 💃

      Thank you for trusting Bouf during this journey - your hair is getting all the love it deserves 💛

      N
      Natalie
      Verified Reviewer
      Reviewing
      Flouf Factor Growth™ Tonic
    • Rated 5 out of 5 stars
      10 months ago
      BEST PRODUCT EVER

      Could not refer this product enough!!! To my family? Yes. To my friends? Yes. To random people on the internet? YES. After 60 days of using the tonic my receding hair line is not receding anymore. I feel much more confident tying my hair back and not worrying about bald spots showing. This growth serum has worked wonders for my hair and after the first bottle purchase you best believe I bought some for myself and Christmas gifts as well! Genuinely the best thing you could do for your hair. My hair feels thicker and healthier!

      B Profile picture for Bouf
      Bouf
      10 months ago

      Ava, STOP IT, you're literally making us cry happy tears right now! 😭💛

      60 days and your hairline said "not today receding, we're GROWING"?! That confidence boost when tying your hair back is everything - that's the kind of transformation that makes our whole team do victory laps around the office!

      And the fact that you're out here recommending it to family, friends AND random internet strangers? You're basically our unofficial brand ambassador now 😂✨ We love that you stocked up for Christmas gifts too - spreading that Flouf Factor love!

      Thank you for trusting us with your hair journey, Ava. You're absolutely glowing! 🫶

      A
      Ava
      Verified Buyer
      Reviewing
      Flouf Factor Growth™ Tonic
    • Rated 5 out of 5 stars
      11 months ago
      So much growth in 2 months

      Really love how the product doesn’t make your hair greasy or dry. Have had heaps of new growth over the 2 months since starting using it.

      B Profile picture for Bouf
      Bouf
      11 months ago

      OMG WOW 😱😱 We’re lowkey scared your hair might start applying for its own zip code soon 😭.

      Can we share them on our socials? This is the kind of glow-up everyone needs to see!

      L
      Lauren
      Verified Buyer
      Reviewing
      Flouf Factor Growth™ Tonic
    • Rated 5 out of 5 stars
      1 year ago
      PERIMENOPAUSAL HAIR!

      I've Been struggling with hair loss and hair matting since entering the perimenopausal stage of my life! I was thinking if this can work for post partum why not reverse puberty hair! 😂

      My hair is no longer matted and extremely hard to brush after washing, I'm noticing my hair thickening around my face and not being able to see my scalp as easily.

      I use the tonic and both shampoo and conditioner! THANK YOU BOUF! and Indi!

      AF
      amber F.
      Verified Buyer
      Reviewing
      Flouf Factor Growth™ Conditioner
    • Rated 5 out of 5 stars
      1 year ago
      Shocked, stunned and obsessed

      I am shocked. Stunned. And utterly obsessed with your products.

      I have struggled with PCOS since I was 16 - even though I was blessed with naturally thick hair, my androgenic alopecia has been the bane of my existence.

      The bold spots have caused me many breakdowns, buckets of tears and a title wave of self consciousness.

      I have used pumpkin seed oil, castor oil, rosemary water/oil. I have massaged my scalp, derma-rolled, drank an oceans worth of spearmint tea - and to no avail.. the bold spots and hair fall rarely got better and stayed better.

      Minoxidil was not an option for me (I love my fur baby), and I was not willing to put my body through the chemical side effects with prescription medication.

      So when I saw Indy’s sponsorship and posts about your products, being on my last dregs of hope, I went all in and decided to give your products a shot (I even got my sister the pack so we could both test it out).

      When I tell you, the absolute relief and joy that I have felt about my hair in the last month specially, I cannot put into words.

      My bold spots are nearly covered completely. I can wear my hair up in a bun without feeling like a middle aged man waiting for his fight to Turkey lmao

      I have slowly became your biggest supporter 😂 Two of my best friends and my sister all love your products and have all seen dramatic differences to their hair.

      So thank yall. I love these products and will be a lifetime fan !

      B
      Bethany
      Verified Reviewer
      Reviewing
      The Starter Pack
    • Rated 5 out of 5 stars
      1 year ago
      5 Stars

      I was skeptical at first just how well this product would fair up considering, I had hair loss with thinning in patches from a combination of menopause, stress and grief. I purchased the package with supplements, hair mask , hair serum , shampoo and conditioner that came with a plush hair towel wrap and baseball cap all wrapped in a beautiful packaged box.

      Within a month I noticed my hair thickness and growth was enough to keep ordering. I live in hot climate of Queensland and tend to rinse my hair daily because of swimming and sweating so I find just using the leave in hair mask is perfect for in between washes.

      D
      Dene
      Reviewing
      Flouf Factor Growth™ Conditioner
    • Rated 5 out of 5 stars
      1 year ago
      I have a hairline again

      I started using the growth tonic at about 11 months postpartum because my hairline was receding and I was getting clumps each time I brushed or washed… I 100% had results just 10 days later but it’s been about 4 weeks now and wowza! The photos speak for themselves xx

      B Profile picture for Bouf
      Bouf
      1 year ago

      OMG YESS 😭✨ This made me so happy to read! To see visible change in just 10 days is incredible and your 4 week photos truly speak for themselves. Postpartum shedding is brutal, so I’m over the moon this tonic is helping your hair come back stronger. Keep being gentle with it with scalp massages and low heat, and enjoy the transformation. I can’t wait to see the next update! Thanks so much for sharing, absolute goals xx 💕👏

      HW
      Hayley w.
      Verified Buyer
      Reviewing
      Flouf Factor Growth™ Tonic